You Pay Per
Outcome, Not Impression
No rate card, no vanity metrics. Pick the payout model that maps to the result you care about — we buy the traffic that hits it, with fraud safeguards included.
Payout models
Priced on the action that matters
Six ways to buy, one principle: you only pay for the outcome you named.
Cost per Install
You pay for each app install. The cleanest way to scale top-of-funnel volume on Android and iOS.
Cost per Action
You pay when a user completes a defined action — a sign-up, a KYC, a deposit. Priced on intent, not clicks.
Cost per Engagement
You pay for a meaningful in-app event — a tutorial completed, a level reached, a purchase started.
Cost per Sale
You pay a fixed fee or share on each completed sale. Spend maps directly to revenue.
Cost per Lead
You pay for each qualified lead delivered. Volume you can feed straight into your sales motion.
Return on Ad Spend
We optimize the whole mix to a return target you set. The outcome is the KPI, and we buy to it.
Every plan includes
One price, everything that makes it accountable
No add-ons for the things that should never be optional. Whatever model you choose, this comes with it.
- Traffic-source plan matched to your vertical & geos
- Fraud validation and monitoring on every campaign
- Attribution read from your MMP, not our dashboard
- Source-level reporting you can reconcile weekly
- A named senior manager — not a ticket queue
- Monthly rolling terms, no long-term lock-in
Questions
The pricing fine print
How is pricing actually set?
There's no rate card — payout depends on your vertical, geos, traffic sources, and the action you're paying for. Share your KPI and target CPA/ROAS and we'll come back with a model and numbers in the proposal, free and with no obligation.
Which payout model should I pick?
Whichever maps to the outcome you actually care about. Chasing installs? CPI. Chasing revenue? CPS or a ROAS target. Not sure? We'll recommend one on the founder call based on your funnel and where fraud tends to hide in your category.
Is fraud prevention an extra cost?
No. Validation and monitoring are built into every campaign at no additional charge. Junk traffic is caught before it reaches your bill — filtering fraud is our job, not a line item.
Is there a minimum spend or lock-in?
Terms are monthly rolling — you can leave any month. We'll talk through a sensible starting budget for your goal on the call, but you're never tied into a long-term contract.
How do you report on spend?
Everything is reported at the source level and lines up against your own MMP — AppsFlyer, Adjust, Branch, Singular, and others. If our numbers and your attribution disagree, we chase down why.
Still weighing it up? Get a free proposal — model and numbers, no obligation.
Your campaign proposal
free · no obligation
- Traffic-source planmatched to your vertical & geos
- Payout modelCPI · CPA · CPE · CPS · ROAS
- Fraud safeguardsvalidation + monitoring, included
Your KPIs and MMP of choice are all we need
Ready to scale with real users?
Tell us the outcome you need — installs, leads, sales, or a ROAS target — and we'll map the traffic sources, payout model, and fraud safeguards to hit it. Onboarding takes days, reporting stays transparent, and you never pay for junk traffic.
Publisher with quality traffic? The same inbox gets you campaigns that maximize your earnings.