RVM Ads Blog

Notes on performance
marketing that actually performs

Attribution, fraud, pricing models, and traffic sourcing, written the way we'd explain it to a client, not a search engine.

Attribution

MMP Attribution 101: Why Your Numbers Should Match, Not Just Look Good

What a Mobile Measurement Partner actually verifies, why an agency's dashboard and your MMP can diverge, and the questions worth asking before you trust either one.

July 14, 20264 min read

Pricing

CPI, CPA, or ROAS: Picking the Right Pricing Model for App UA

A practical breakdown of CPI, CPA, CPE, CPS, and ROAS pricing for mobile user acquisition — what each model actually optimizes for, and when to use which.

July 7, 20265 min read

Fraud Prevention

Install Fraud, Unmasked: How Device, IP, and MMP Signals Catch It

Click flooding, click injection, device farms, SDK spoofing — how mobile install fraud actually works, and the layered checks that catch it before it reaches an invoice.

June 25, 20264 min read

Traffic Sourcing

A Field Guide to Mobile Traffic Sources

In-App Display, Native, Rewarded, OEM, DSP/Programmatic, Social, Influencer, Search, and Contextual — what each traffic source is good at, and where it falls apart.

June 12, 20265 min read

Publisher Network

The Hidden Cost of Re-Brokered Traffic

What happens when your 'premium publisher network' is actually inventory passed hand to hand through resellers — and how to tell before it shows up in your results.

May 29, 20264 min read

Strategy

Mobile App UA vs Web Performance Marketing: Same Discipline, Different Playbook

Attribution, funnel length, fraud patterns, and pricing models all work differently across mobile app installs and web conversions — here's what actually transfers, and what doesn't.

May 15, 20264 min read